A mobile app studio · Est. 2024

Mobile apps,
built with taste.

We ship our own apps. We build MVPs with founders. We make apps with creators.

Fieldnotes
9:41
Tuesday · April 22
A quieter
kind of thinking.
Morning entry
The city was still wet from last night. I walked to the café where nothing is expected of me.
284 words
Stillpoint
9:41
Monday morning
One thing
at a time.
Now
Deep work — draft brief
48:12
Review prototype30m
Call with Mara20m
Write · essay45m
Apps shipped
6
Founders partnered
12+
Average launch
10wks
Avg App Store rating
4.8
DesignBuildLaunchImproveDesignBuildLaunchImproveDesignBuildLaunchImproveDesignBuildLaunchImprove
01 / Studio
What we do

One studio. Three ways to build.

We build and operate our own apps, partner with founders to ship their first mobile product, and team up with creators to turn audience into app.

02 / Apps
The shelf

Apps we have shipped.

A growing portfolio of focused mobile products. Built, launched, and kept on improving.

Stillpoint
9:41
Monday morning
One thing
at a time.
Now
Deep work — draft brief
48:12
Review prototype30m
Call with Mara20m
Write · essay45m
S
Focus · Wellbeing
Shipped · 2025

Stillpoint

A quieter way to start the day.

A focused mobile app built and launched by 2Ten Labs.

View on App Store
iOS · iPadOS
Fieldnotes
9:41
Tuesday · April 22
A quieter
kind of thinking.
Morning entry
The city was still wet from last night. I walked to the café where nothing is expected of me.
284 words
F
Journal · Writing
Shipped · 2025

Fieldnotes

Thinking, paced by you.

A focused mobile app built and launched by 2Ten Labs.

View on App Store
iOS · iPadOS
03 / Process
How we work

From idea
to launch.

A small, honest loop we run with ourselves and with every partner. No fluff. No steering committee.

  1. 01ShapeWeek 1

    Scope, audience, what to build first — and just as important, what not to.

  2. 02PrototypeWeek 2–3

    Prototype the core flow. Feel the product in hand before we commit to code.

  3. 03BuildWeek 4–8

    A focused first version — native, fast, and faithful to the prototype.

  4. 04LaunchWeek 9–10

    Submit to the App Store. Own the launch. Own the feedback that follows.

  5. 05ImproveOngoing

    Real users teach the roadmap. We ship weekly and keep improving.loops to 01

A ten-week loop · repeated until it’s good

04 / Beliefs
How we think

Three things
we keep coming back to.

i.

Taste is the moat.

Good taste compounds. It shows up in pixels, prose, and the quiet decisions no brief ever asks for.

Principle
ii.

Ship to learn.

Real users teach faster than any document. We ship something small, then let the product tell us what it wants to become.

Practice
iii.

Small teams. Serious apps.

Fewer people, tighter loop, less rework. That's how good apps get made — and how they keep getting better.

Team

Signed, the studio

— 2Ten Labs, Est. 2024
Start a project

Have an app
worth building?

Tell us what you're thinking. We'll help shape it into something shippable.